PROSPECTS AND OPPORTUNITIES
Electric toothbrushes are set to drive growth as consumers seek enhanced features and a tailored experience
Oral care is expected to continue its growth trajectory over the forecast period, driven by increasing consumer awareness of the importance of oral health and an ongoing demand for both functional and aesthetic products. Innovations in product formulations, such as advanced whitening solutions, natural ingredients, and smart oral care technology, will further fuel this expansion.
Health and personal care stores are expected to gain share, offering premium goods
Across the forecast period, supermarkets is expected to continue leading sales of oral care in Portugal, further strengthening its position as the number of outlets expands and competitive pricing strategies remain in place. Its wide availability, convenience, and consistent promotional activity will continue to attract a broad consumer base, particularly for everyday oral care essentials.
Sustainability and multifunctional solutions are set to be the focus of innovation
Improved formulations, increased integration of technology, and the growing use of natural ingredients and sustainable attributes, are expected to drive innovation in oral care over the forecast period. Whitening products, in particular, are set to gain further popularity, as consumer demand for brighter, healthier smiles continues to grow.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Portugal - Category analysis
KEY DATA FINDINGS
Innovation focuses on health and sustainability to drive value growth in 2024
Colgate-Palmolive retains its lead while Coswell records a strong uplift with Blanx
Supermarkets dominates sales in oral care while improving its share in 2024
Electric toothbrushes are set to drive growth as consumers seek enhanced features and a tailored experience
Health and personal care stores are expected to gain share, offering premium goods
Sustainability and multifunctional solutions are set to be the focus of innovation
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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