PROSPECTS AND OPPORTUNITIES
Low growth forecast as maturity and commoditisation limit value potential
Value sales of oral care are expected to rise steadily during the forecast period. Growth will remain modest due to the mature nature of the category and ongoing price competition, particularly from discount retailers like Normal.
Electric toothbrushes remain the primary growth driver
Electric toothbrushes will be the most dynamic category over the forecast period. The segment continues to benefit from strong dentist endorsement, increasing penetration among younger consumers, and ongoing product innovation.
Peripheral care products gain relevance amid rising interest in holistic hygiene
Beyond electric toothbrushes, peripheral products such as dental floss, interdental brushes, and mouthwash are forecast to grow steadily, albeit from a smaller base. These products benefit from heightened dental awareness and expanding product availability across pharmacies and low-cost retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Norway - Category analysis
KEY DATA FINDINGS
Peripheral products and electric toothbrushes support modest value growth
Brand loyalty holds, but low-cost channels reshape value dynamics
Discount and pharmacy channels gain share as shoppers seek affordability and functionality
Low growth forecast as maturity and commoditisation limit value potential
Electric toothbrushes remain the primary growth driver
Peripheral care products gain relevance amid rising interest in holistic hygiene
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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