In the forecast period, oral care in the US is set to see solid constant value growth. According to the National Institutes of Health (NIH), over 42% of all US adults have some form of gum disease.
Oral care products are placing a greater emphasis on sensory appeal, adding features that turn daily routines into more enjoyable experiences. This includes exploring different flavours, textures, and colours that make products more engaging and fun to use.
Products that provide at-home medical grade whitening, and tooth brushing utilising AI are finding consumers amongst those who prioritise oral hygiene, along with the convenience and solitude of treatment at home. For instance, MOON released a USD129.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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