PROSPECTS AND OPPORTUNITIES
Toothpaste to remain dominant, but room for other categories to grow
Oral care is expected to continue to grow during the forecast period. Toothpaste will remain the key product, with consumption patterns having not been too heavily impacted by the dramatic change in local conditions resulting from the war.
Consumption to remain cautious
Even once peace returns to Ukraine, post war consumption of oral care products is likely to remain cautious. Toothpaste will remain the major product in the market as a staple of consumers’ daily personal care routines and one that they are reluctant to use less frequently.
Innovation expected in power toothbrushes
Major innovation is likely to occur in power toothbrushes in the forecast period. As per general industry trends, this is likely to be one of the next growth points once increasingly health conscious consumers look beyond their basic oral care routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Ukraine - Category analysis
KEY DATA FINDINGS
Key to personal care routines
Multinationals dominate oral care sales
Toothpaste often purchased alongside groceries
Toothpaste to remain dominant, but room for other categories to grow
Consumption to remain cautious
Innovation expected in power toothbrushes
Beauty and Personal Care in Ukraine - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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