PROSPECTS AND OPPORTUNITIES
Growth forecast with greater emphasis on natural oral care products
Over the forecast period, oral care in Colombia will see modest growth in volume terms and more robust growth in current value terms due to increased prices and premiumisation. Mouthwashes/dental rinses is expected to see the most dynamic performance.
Gum health and whitening segments set to keep driving current value growth
Given the mature nature of toothpaste, the current value growth in this subcategory is expected to be driven by increasing unit prices and the ongoing consumer shift towards more premium products featuring advanced oral health claims. These products will include toothpaste marketed for whitening and featuring therapeutic claims (such as gum health or tooth sensitivity), which will increasingly appeal to an ageing, health-conscious consumer base.
Offline presence will remain crucial, but e-commerce still offers potential
Mainstream distribution channels such as grocery retailers and pharmacies will remain the primary destinations for purchases of oral care products. This trend is expected to persist throughout the forecast period; however, e-commerce is projected to gain further traction, particularly regarding electric toothbrushes.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Colombia?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Colombia - Category analysis
KEY DATA FINDINGS
Inflation drives current value growth, but downtrading is visible
Colgate retains its solid lead in 2024 ahead of Oral-B
Polarisation in the distribution landscape in 2024
Growth forecast with greater emphasis on natural oral care products
Gum health and whitening segments set to keep driving current value growth
Offline presence will remain crucial, but e-commerce still offers potential
Beauty and Personal Care in Colombia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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