Competitive Landscape
Kiwi Brands Inc Sustains Lead of Moderately Concentrated Landscape
The polishes landscape in the US is moderately concentrated, with the top two national brand owners, Kiwi Brands Inc and SC Johnson & Son Inc, holding significant value shares of 22% and 19%, respectively. The top players maintained their lead due to their diversified portfolio and strong brand recognition.
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Overview:
Understand the latest market trends and future growth opportunities for the Polishes industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Polishes industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Polishes in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Polishes in USA?
- Which are the leading brands in Polishes in USA?
- How are products distributed in Polishes in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Polishes products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Polishes in the US - Category analysis
Key Data Insights
Decline in Demand Reflects Shifting Consumer Priorities
Decline in Demand Reflects Shifting Consumer Priorities
Furniture Polish Leads Value Sales
Multifunctional Cleaners Gain as Rituals Give Way to Speed
Brands Must Adapt to Consumer Demand for Multifunctionality
Shoe Polish Looks to Add Value with Sustainable Solutions
E-Commerce to Drive Distribution Strategies
Kiwi Brands Inc Sustains Lead of Moderately Concentrated Landscape
E-Commerce Dominates Distribution of Polishes with Convenience and Competitive Pricing
Home Care in the US - Industry Overview
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Multifunctionality and Economic Stability Drive Industry Growth
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Leading Players Maintain Dominance through Innovation and Multifunctionality
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Polishes
- Floor Polish
- Furniture Polish
- Metal Polish
- Shoe Polish
Polishes
This is the aggregation of shoe, floor, furniture and metal polish.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Polishes research and analysis database.
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