COMPETITIVE LANDSCAPE
Monde Nissin Corp builds on instant noodles leadership
Monde Nissin Corp was the leading company in rice, pasta and noodles in 2025, supported primarily by its strength in instant noodles through the Lucky Me portfolio. Core lines such as Lucky Me Pancit Canton and Lucky Me Mami are widely distributed across modern retailers and small local grocers, ensuring strong reach across income segments and regions.
Nongshim expands within instant noodles
Nongshim Co posted the fastest growth among companies in 2025. The player is building its presence in instant noodle pouches and cups under the Nong Shim brand, targeting consumers who seek bolder flavours and more premium experiences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Rice, Pasta and Noodles industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Rice, Pasta and Noodles industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Rice, Pasta and Noodles in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Rice, Pasta and Noodles in Philippines?
- Which are the leading brands in Rice, Pasta and Noodles in Philippines?
- How are products distributed in Rice, Pasta and Noodles in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Rice, Pasta and Noodles?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Rice, Pasta and Noodles in the Philippines - Category analysis
KEY DATA FINDINGS
Policy shifts and brand activations shape a resilient staples category
Rice retains essential role in Filipino diets in 2025
Rice remains major growth driver
Sales of rice, pasta and noodles set for steady growth
Wellness trends shape innovation in instant noodles
Sustainability initiatives gain strategic importance
Monde Nissin Corp builds on instant noodles leadership
Nongshim expands within instant noodles
Supermarkets remains the leading distribution channel in 2025
E-commerce benefits from convenience demand and increased engagement
Staple Foods in the Philippines - Industry Overview
Essential demand holds firm as innovation and digital reach expand
KEY DATA FINDINGS
Staple foods benefits from essential nature of categories
Digitalisation and collaborations shape development in 2025
Health and wellness trends remain highly impactful
Further growth forecast as government works to ease price pressure
Health concerns will continue to inform innovation
Players to increase investment in sustainability
Purefoods-Hormel retains overall leadership through namesake brand
Nongshim expands thanks to success in instant noodles
Supermarkets leads retail distribution, rising further in 2025
E-commerce posts fastest expansion, with social commerce boosting consumer engagement
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Rice, Pasta and Noodles
-
- Chilled Noodles
- Frozen Noodles
-
- Instant Noodle Cups
- Instant Noodle Pouches
- Plain Noodles
-
- Chilled Pasta
- Dried Pasta
- Rice
Rice, Pasta and Noodles
This is the aggregation of rice, noodles and pasta. Includes: Pre-packaged noodles. Excludes: Any noodles, pasta or rice bought loose, bulk and/or unpackaged. Excludes: Any noodle-based ready meals, which would be tracked under ready meals.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Rice, Pasta and Noodles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!