Persistent cost pressures and shifting consumer priorities shape market behaviour
Hot drinks in Slovakia experienced notable current value expansion in 2025, driven overwhelmingly by steep unit price increases rather than by expanding consumption. Price growth was fuelled by surging coffee bean commodity costs, continuing supply uncertainty and weaker harvests, all of which placed manufacturers under mounting operational pressure. Although hot drinks benefited from a reduced VAT rate in 2025, the marginal relief failed to offset the cost burden stemming from higher input prices and newly introduced taxes, including the transaction tax, which added further strain to the business environment. Consumers were sensitive to rising prices, yet they remained deeply attached to their preferred brands, especially within coffee. This pushed many households towards stockpiling during promotional periods rather than trading down, reinforcing a market dynamic where volume performance softens but value sales continue to grow.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Slovakia?
- To what extent are health considerations impacting consumption of Hot Drinks in Slovakia?
- What are the traditional preferences in Hot Drinks in Slovakia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Slovakia?
- Which are the leading brands in Hot Drinks in Slovakia?
- How are products distributed in Hot Drinks in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Slovakia
Persistent cost pressures and shifting consumer priorities shape market behaviour
KEY DATA FINDINGS
Premium coffee culture persists despite restrained household budgets
Sugar taxation reshapes pricing, portfolios and demand dynamics
Gradual premiumisation and rising unit prices will define forecast performance
Health and sustainability trends accelerate portfolio innovation
Cross-border shopping and legislative uncertainty act as a drag on growth
Nestlé Slovensko retains leadership through strong promotions and broad distribution
Nestlé emerges as one of the most dynamic performers through sustainability commitments and strategic pricing
Supermarkets sustain their lead through assortment breadth and strong promotions
Discounters remain the fastest-growing channel as price sensitivity intensifies
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
Coffee in Slovakia
KEY DATA FINDINGS
Coffee prices surge as consumers balance restraint with unwavering demand for quality
Coffee consumption reflects cautious spending and heightened sensitivity to price promotions
The at-home coffee renaissance continues while foodservice faces efficiency-driven repositioning
Cold coffee formats show rising relevance, especially among younger consumers
Fresh ground coffee pods emerge as the most dynamic format
Premiumisation, commodity price inflation and maturing consumer tastes shape the forecast outlook
Digitalisation, machine technology and modernised distribution accelerate structural change
Legislative and fiscal pressures will alter category dynamics, benefiting unsweetened coffee formats
Nestlé Slovensko sustains leadership through strong brand equity and promotion-driven resilience
Nestlé also stands out as the most dynamic performer, supported by sustainability credentials and diversified sourcing
Supermarkets remain the central hub of coffee retailing due to breadth and affordability
Discounters strengthen their position as the fastest-growing channel
Tea in Slovakia
KEY DATA FINDINGS
Colder weather, sugar taxation and wellness concerns shift hot drink demand back towards tea
Wellness positioning and price sensitivity shape everyday tea consumption patterns
Herbal and traditional medicinal teas lead growth as health and natural remedies gain traction
Premium functional teas and mature consumption patterns underpin forecast value growth
Innovation, convenience and sustainability reshape how tea is bought and consumed
Wellness and sustainability become core expectations rather than niche differentiators
Baliarne Obchodu as Poprad leverages strong local roots and broad positioning to sustain leadership
Teekanne gains momentum through premium positioning, functional innovation and strong promotion
Supermarkets consolidate their central role as the primary destination for tea purchases
Supermarkets also drive the strongest growth thanks to network expansion and promotional intensity
Other Hot Drinks in Slovakia
KEY DATA FINDINGS
Cocoa price shocks, sugar taxation and cautious consumers reshape category performance
Rising cocoa prices drive strong value growth despite pressure on household budgets
Flavoured powder drinks remain the most dynamic category in current value terms
Premiumisation and sustained high input prices underpin forecast category growth
Sustainability, quality expectations and digitalisation shape next-generation product strategies
Legislative pressures reinforce price growth and intensify consumer downtrading
Nestlé maintains leadership but loses volume share due to price pressures
Private label ranges outperform as price sensitivity reshapes competitive dynamics
Convenience stores remain key for habitual purchases but face pressure from value-focused formats
Supermarkets lead in growth thanks to strong promotions, broad assortments and loyalty integration
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hot Drinks
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
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- Loose Black Tea
- Tea Bags Black
- Fruit/Herbal Tea
- Green Tea
- Instant Tea
- Other Tea
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- Chocolate-based Flavoured Powder Drinks
- Malt-based Hot Drinks
- Non-Chocolate-based Flavoured Powder Drinks
- Other Plant-based Hot Drinks
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Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hot Drinks research and analysis database.
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