PROSPECTS AND OPPORTUNITIES
Modest growth anticipated amid economic uncertainty
Hair care in Bolivia is expected to see only modest growth in constant value terms (at 2024 prices) during the forecast period, largely due to the ongoing economic situation and the shortage of foreign currency, which is anticipated to persist in the medium term. As prices continue to rise across product categories, consumers are feeling the strain of higher costs, which is impacting their purchasing habits.
Styling agents and salon professional hair care will face challenges
Styling agents, particularly gels, is expected to see a decline in sales in constant value terms during the forecast period, largely due to rising product prices. Locally produced gels, which are most popular among younger consumers, are facing significant price increases, due to rising costs of raw materials.
Companies will embrace opportunity to expand hair care routines amid reduced smuggling
With the decline in smuggling of hair care products, companies are taking the opportunity to strengthen and expand the category by encouraging the adoption of more comprehensive hair care routines. This includes promoting the regular use of conditioners and treatments by reinforcing the benefits of hydration, softness, and repair.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Bolivia?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Bolivia - Category analysis
KEY DATA FINDINGS
Hair care sees strong value growth as smuggling declines
Unilever drives growth through brand segmentation and innovation
Decline in smuggling has impact on distribution landscape
Modest growth anticipated amid economic uncertainty
Styling agents and salon professional hair care will face challenges
Companies will embrace opportunity to expand hair care routines amid reduced smuggling
Beauty and Personal Care in Bolivia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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