PROSPECTS AND OPPORTUNITIES
Skinification to fuel hair care growth: Innovation and demand surge expected
Hair care is expected to record further strong growth in retail volume and value terms (at constant 2024 prices) over the forecast period. The "skinification" trend in hair care, which is gaining significant relevance in the local market, is expected to drive this performance.
Utilising influencers and social media as key marketing strategy
Hair care routines have become increasingly complex, driven by the constant release of new products targeting various hair care needs. Innovation in both formats and ingredients has become a key feature of this category, forcing leading players to regularly launch new products.
Consumer awareness to boost demand for heat protectants and detox hair care
A growing trend in hair care is the incorporation of a fifth product into hair care routines, in addition to shampoos, conditioner, mask, and serum: heat protectants. There are different types, some dedicated exclusively to thermal protection and others with additional UV protection.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Chile - Category analysis
KEY DATA FINDINGS
Conditioners and treatments drives innovation and premiumisation in hair care
Elvive's accessible premiumisation drives major growth
Pharmacies leverages specialised hair care trend
Skinification to fuel hair care growth: Innovation and demand surge expected
Utilising influencers and social media as key marketing strategy
Consumer awareness to boost demand for heat protectants and detox hair care
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!