PROSPECTS AND OPPORTUNITIES
Premiumisation to deepen through results-driven treatments and elevated routines
Hair care in Norway is expected to continue growing steadily over the forecast period, with premiumisation becoming increasingly central to the category’s value growth. While volume growth is expected to remain stable, more consumers are willing to invest in higher-quality products that deliver tangible results.
Low-cost retail to remain a defining influence on category structure
Low-cost stores, particularly Normal, are expected to maintain a significant influence on the structure and pricing of hair care in the coming years. Their ability to combine well-known international brands with niche, lesser-known alternatives at competitive prices continues to appeal to younger and price-sensitive shoppers.
Innovation to focus on ingredients, inclusivity, and salon-grade experiences
Innovation in hair care is set to accelerate, driven by consumer demand for functional, inclusive, and personalised solutions. Formulations centred around active ingredients such as niacinamide, biotin, keratin, and ceramides are gaining prominence as consumers seek products that address specific concerns like breakage, scalp sensitivity, or volume loss.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Norway - Category analysis
KEY DATA FINDINGS
Ingredient-led routines and professionalisation drive category evolution
Fragmented competition intensifies as salon and niche brands expand
Normal continues to disrupt, while e-commerce and salons reposition
Premiumisation to deepen through results-driven treatments and elevated routines
Low-cost retail to remain a defining influence on category structure
Innovation to focus on ingredients, inclusivity, and salon-grade experiences
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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