PROSPECTS AND OPPORTUNITIES
Strong growth is set to be driven by warmer weather and ongoing product launches
Sales of hair care products are expected to increase in current value terms during the forecast period. This significant growth will be driven by the high level of dynamism among key market players, who will continue their commercial and marketing efforts to highlight the benefits of their products.
Amarás is set to increase its share, offering a diverse range, competitive prices and strong distribution
Since its launch in 2022, the Amarás brand, owned by Alicorp, has demonstrated a strong market performance. Throughout 2023, the brand expanded its presence with the introduction of several specialised collections, all developed in Peru to cater specifically to the needs of Peruvian hair.
Innovations are expected to focus on specialist ingredient and vegan options
Innovation within hair care is expected to focus on the development of complementary product collections, and specialised products that offer benefits such as hydration, renewal, and styling support. Many of these innovations are expected to incorporate technologically advanced ingredients, offering a more comprehensive approach to hair care and responding to increasingly specific consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Peru - Category analysis
KEY DATA FINDINGS
Hair care grows in 2024, as styling agents focus on innovations to drive sales
Procter & Gamble Perú SRL maintains the leader, while L'Oréal Perú SA has a strong year with Elvive
Small local grocers continue leading due to proximity and sale of small formats
Strong growth is set to be driven by warmer weather and ongoing product launches
Amarás is set to increase its share, offering a diverse range, competitive prices and strong distribution
Innovations are expected to focus on specialist ingredient and vegan options
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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