PROSPECTS AND OPPORTUNITIES
Rising significance of hair treatments
Hair care in Singapore is expected to maintain a solid positive retail value CAGR at constant 2024 prices in the forecast period. The trend seen at the end of the review period is set to continue, with all categories anticipated to see growth except for 2-in-1 products.
Demand for greater product variety and personalisation
Consumer demand for personalised hair care solutions is set to intensify, driven largely by younger demographics who value self-expression and individuality. Gone are the days when one-size-fits-all shampoo formulae dominated the market.
Continued innovation in formulations and packaging is key
Innovation will continue to be a critical aspect of competition in hair care in Singapore, particularly in terms of product formulation. As consumers become more knowledgeable about ingredients and their effects, brands must stay agile by researching and incorporating novel actives, such as plant-based proteins, natural oils, or specialised vitamins, which promise enhanced results.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Singapore - Category analysis
KEY DATA FINDINGS
Singaporeans’ growing health consciousness and the continued focus on standard shampoos
The rapidly shifting competitive landscape
Evolving distribution channels, from offline retail to e-commerce
Rising significance of hair treatments
Demand for greater product variety and personalisation
Continued innovation in formulations and packaging is key
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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