Competitive Landscape
Procter & Gamble Faces Rising Pressure as Local Players Gain Ground
Hair care in China remains moderately concentrated, but became progressively more fragmented over the period from 2020 to 2025. Procter & Gamble (Guangzhou) Ltd, while still the clear leader, saw its share decline from 34% in 2020 to 26% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in China - Category analysis
Key Data Insights
Little Dream Garden Leverages Social Commerce to Capture New Audiences
Little Dream Garden Leverages Social Commerce to Capture New Audiences
Off & Relax Pivots to Science-Backed Scalp Care for Sustained Growth
Ryo’S Zen Tea Launch Redefines Daily Routines with Sensory Wellness
Domestic Brands Will Use Clinical Validation to Win Trust and Share
Douyin Wil Continue to Accelerate Discovery-To-Purchase and Shift Sales Online
Younger Consumers Expected to Drive Demand for Colour, Styling and Damage Care
Procter & Gamble Faces Rising Pressure as Local Players Gain Ground
Douyin Drives Online Shift as Brands Prioritise Accessibility
Offline Channels Cannot Withstand the Pressure From Online Sales, and See Declines
Beauty and Personal Care in China - Industry Overview
A Return to Growth, with Both Premium and Mass Sales Rising
Key Data Insights
A Return to Growth, with Both Premium and Mass Sales Rising
Fan Beauty Diary’S Mask-First Strategy Unlocks Mass Appeal
Mao Geping’S Accessible Fragrances Bridge Inclusivity and Luxury
Lifestyle-Driven Beauty and Consumer Rituals Reshape the Chinese Market
Domestic Brands to Invest in Research and Development to Secure Long-Term Advantage
Gen Z Expected to Drive Emotional Engagement as Loyalty Shifts to Lifestyle Affinity
Local Brands Anticipated to Expand into Southeast Asia to Counter Domestic Saturation
L'oréal Leverages Innovation and Portfolio Breadth to Consolidate Its Lead
Douyin Accelerates Livestream Shopping as Social Commerce Eclipses Legacy Formats and Offline Sales
Harmay and Hotmaxx Drive Offline Innovation as Brand Livestreams Disrupt Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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