PROSPECTS AND OPPORTUNITIES
Strong growth opportunities for salon professional hair care
Hair care in China is expected to see a low retail value CAGR at constant 2024 prices in the forecast period. Although moderate value growth is projected overall, volume growth is set to be lower, which indicates that a proportion of growth will be driven by price rises rather than volume gains.
China’s hair care evolution: Blending channels, experiences and commerce
Hair care in China is expected to continue to see ongoing channel transformation and the integration of experiential elements. KOLs on platforms such as TikTok and Little Red Book will drive sales for many emerging domestic brands through short video promotions and exclusive discounts, while also providing a convenient platform for international brands to expand their market presence.
Eco-conscious and culturally rooted: A new era for hair care in China
As Generation Z and Millennials become the dominant consumer groups, hair care in China is undergoing a deep integration of two key trends – sustainability, and the empowerment of guochao (national trend) culture. These trends are not only reshaping brand strategies, but also driving the category in more eco-friendly and culturally resonant directions.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in China - Category analysis
KEY DATA FINDINGS
Challenge from less frequent hair washing, but opportunities remain
Procter & Gamble maintains its strong lead, despite a falling share
Try-on features, sample sizes, and increase in repeat purchases drive sales via retail e-commerce, in addition to pricing and convenience
Strong growth opportunities for salon professional hair care
China’s hair care evolution: Blending channels, experiences and commerce
Eco-conscious and culturally rooted: A new era for hair care in China
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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