PROSPECTS AND OPPORTUNITIES
Hair care players will seek to drive growth through higher value purchases
Hair care in Guatemala is expected to see a stagnant performance in constant value terms (at 2024 prices) over the forecast period. Expansion is likely to stem from increased average spending, particularly amongst consumers who are building more comprehensive hair care routines, combined with a growing interest in ingredients perceived to offer enhanced benefits, such as keratin.
Cross-category brand expansion expected to boost competition in hair care
During the forecast period, brands with strong positioning in adjacent categories such as colour cosmetics and skin care are expected to expand their presence in hair care. These brands benefit from the prestige and trust they have already established amongst Guatemalan consumers.
Industry will adapt to changing hair care needs in the face of changing climatic conditions
Guatemala is increasingly experiencing the effects of climate change, with more frequent periods of extreme temperatures and elevated humidity. In response to these environment shifts, the industry is adapting its offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Guatemala - Category analysis
KEY DATA FINDINGS
Hair care shows modest growth as consumers regulate their spending.
Leading brands seek to gain ground by incorporating premium ingredients into mass hair care
Traditional retail remains highly relevant but shows signs of stagnation
Hair care players will seek to drive growth through higher value purchases
Cross-category brand expansion expected to boost competition in hair care
Industry will adapt to changing hair care needs in the face of changing climatic conditions
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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