Hair care in Guatemala is expected to see a stagnant performance in constant value terms (at 2024 prices) over the forecast period. Expansion is likely to stem from increased average spending, particularly amongst consumers who are building more comprehensive hair care routines, combined with a growing interest in ingredients perceived to offer enhanced benefits, such as keratin.
During the forecast period, brands with strong positioning in adjacent categories such as colour cosmetics and skin care are expected to expand their presence in hair care. These brands benefit from the prestige and trust they have already established amongst Guatemalan consumers.
Guatemala is increasingly experiencing the effects of climate change, with more frequent periods of extreme temperatures and elevated humidity. In response to these environment shifts, the industry is adapting its offerings.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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