Retail value sales of hair care are set to continue rising over the forecast period, albeit at a more moderate pace as the category matures. To stimulate demand and sustain growth, manufacturers are expected to expand their product offerings with targeted, benefit-driven innovations.
Hair care in Morocco is expected to remain dominated by international brands throughout the forecast period. The top 10 players, including Cadum, Head & Shoulders, Pantene, Clear, and Elseve, all belong to multinational companies with the capacity to invest heavily in advertising, product development, and nationwide distribution.
Hair care innovation is expected to continue drawing inspiration from skincare, especially in terms of hydration and targeted functionality. A notable example is L’Oréal Maroc’s launch of the Elseve Hyaluron range, including shampoo, conditioner, and serum formulations infused with hyaluronic acid.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This report originates from Passport, our Hair Care research and analysis database.
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