PROSPECTS AND OPPORTUNITIES
Conditioners and treatments to benefit as consumers look to maintain hair vitality
Hair care is projected to enjoy strong growth in both retail volume and value (constant 2024 prices) sales in 2025, with further rises, if slowing, through the remainder of the forecast period. As with purchases of other types of beauty and personal care, the recovery of consumer purchasing power and employment rates will play key roles in the positive performance of hair care in the forecast period.
Salon professional hair care to gain from wider product choice and availability
Salon professional hair care is expected to be one of the slowest-growing categories, and remain a small category, in hair care over the forecast period. Despite the anticipated recovery of purchasing power, consumers remain price-sensitive, which reinforces the preference for standard shampoos over salon professional hair care.
Innovation to add value to the hair care offer
Innovation in ingredients and multifunctional hair care products are expected to be significant developments over the forecast period, continuing the trends seen in Q4 2024. While consumers are likely to continue to seek affordable options, at least through 2025, products offering added value are set to challenge and even outperform standard options.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Argentina - Category analysis
KEY DATA FINDINGS
Standard shampoos confirms key position in hair care
Unilever leads with a wide brand portfolio
Small local grocers increase competitiveness as the Precios Justos programme ends
Conditioners and treatments to benefit as consumers look to maintain hair vitality
Salon professional hair care to gain from wider product choice and availability
Innovation to add value to the hair care offer
Beauty and Personal Care in Argentina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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