PROSPECTS AND OPPORTUNITIES
2025 expected to record another year of growth
Hair care is set to see further value growth over the forecast period despite the fact that financial uncertainty is expected to dampen growth slightly in 2025 compared with the previous year. Spanish consumers are expected to remain willing to invest in their hair care routines and look to categories that provide results, and potentially require fewer purchases in the future, such as salon professional hair care and conditioners and treatments.
More players to come
The growing popularity of hair care products is set to result in new players entering the category. This was already evident in 2024 when the fashion retailer, Zara, launched a new line of hair care products, Zara Hair, with the stylist, Guido Palau.
Hair systems gaining adepts
As was witnessed at the end of the review period, TikTok is exerting a growing influence on the development of hair care trends. This has supported dynamic developments in certain categories and is set to play an important role in driving demand for hair systems in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Spain - Category analysis
KEY DATA FINDINGS
Steady growth experienced across categories
L’Oréal maintains top spot but faces competition from salon professional specialists
Popularity of private label helps grocery to maintain share
2025 expected to record another year of growth
More players to come
Hair systems gaining adepts
Beauty and Personal Care in Spain - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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