PROSPECTS AND OPPORTUNITIES
Wig culture will continue to shape trends in hair care over the forecast period
Hair care will maintain positive growth over the forecast period, driven by ongoing and emergent trends connected to the wig culture in the country. This culture will continue to dictate which are the most and least popular products in hair care.
Rising demand for colourants driven by wig culture, and a growing preference for bold, vibrant shades
Demand for colourants is expected to be supported by the rising popularity for bold, vibrant shades — also connected to the wig culture. Indeed, colourants are now used for more than just tinting hair, but also being used to colour wigs.
Innovations in shampoo will involve new formats catering to Cameroon’s wig culture and evolving hair care needs
Innovations in shampoo are poised to accelerate across the forecast period. Shampoos beyond standard variants, such as mentholated shampoos and shampoo bars, are already on Cameroonian shelves.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Cameroon - Category analysis
KEY DATA FINDINGS
Wig culture drives demand for shampoos and styling gels, while conditioners and relaxants decline
Dark & Lovely remains popular thanks to catering to local hair care needs
Beauty specialist retailers lead hair care sales, with hair salons seeing growth driven by wig culture
Wig culture will continue to shape trends in hair care over the forecast period
Rising demand for colourants driven by wig culture, and a growing preference for bold, vibrant shades
Innovations in shampoo will involve new formats catering to Cameroon’s wig culture and evolving hair care needs
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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