PROSPECTS AND OPPORTUNITIES
Slow and stable growth as more specific and segmented products are launched
Hair care in South Korea is expected to see a slow retail value CAGR at constant 2024 prices in the forecast period, although performances will continue to vary widely across categories. With hair loss remaining a major concern amongst South Koreans, hair loss treatments is set to continue to see the strongest rise.
Rising competition for global brands in salon professional hair care
Salon professional hair care is expected to maintain above-average growth within hair care in South Korea in the forecast period, as the marketing angle of professional involvement resonates positively with consumers. Once dominated by global brands, these are facing challenges as domestic chained salons launch and focus on their own hair care brands.
Dermocosmetics has growth potential in hair care
Dermocosmetics hair care products are expected to have growth potential in South Korea, especially in the mass segment. Currently, dermocosmetics brands such as Zeroid and Aestura offer scalp care products, but these are mostly distributed through dermatologists or clinics, and they only have a couple of products, such as scalp essence and lotion, to help deal with an extremely dry and flaky scalp.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in South Korea - Category analysis
KEY DATA FINDINGS
The range of hair care concerns addressed by products widens
The leader continues to launch new products
Retail e-commerce continues to dominate, but Olive Young stands out amongst offline retailers
Slow and stable growth as more specific and segmented products are launched
Rising competition for global brands in salon professional hair care
Dermocosmetics has growth potential in hair care
Beauty and Personal Care in South Korea - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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