PROSPECTS AND OPPORTUNITIES
Ongoing demand for salon results at home
Hair care is expected to see further value growth in Saudi Arabia over the forecast period. Premium non-dermocosmetics and salon professional hair care are expected to see continued growth in the market, with rising sales driven by increasing consumer demand for luxurious, results-driven products and salon-like experiences at home.
Beauty specialists set to expand
Beauty specialist retailers, especially outlets and warehouse-style stores, are expected to intensify competition with key distribution channels during the forecast period. These retailers are continuing to expand their footprint by opening new stores and offering a diverse range of brands and products at competitive prices.
Pharmacies’ offer extends beyond product availability
Pharmacies is expected to play a growing role in supporting the expansion of most hair care brands in Saudi Arabia, especially in the salon, dermocosmetics, premium and private labels segments. The contribution of these retailers goes beyond product availability, as many now offer free diagnoses for hair and skin conditions, along with consultations on vitamins and supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Local climate supports demand
L’Oréal retains lead
Grocery retailers dominate
Ongoing demand for salon results at home
Beauty specialists set to expand
Pharmacies’ offer extends beyond product availability
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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