PROSPECTS AND OPPORTUNITIES
Positive value growth is set to be driven by skin care ingredients and higher-quality products
Value sales of hair care products in Canada are projected to rise in 2025, with positive value growth predicted across the full forecast period. In 2025, economic conditions will remain a critical influence, as elevated living costs prompt consumers to prioritise spending on hair care products they perceive as essential or high value.
Sustainability and ingredient transparency will be increasingly important in Canadian hair care
Sustainability will increasingly become an important consideration in hair care, particularly in relation to packaging. A growing number of retailers will offer refill pouches as part of broader efforts to reduce waste and meet consumer demand for environmentally responsible options.
Scalp care and treatments are expected to be the focus of hair care innovations
Canadian hair care is expected to see continued innovation in scalp care and hair treatments, driven by heightened consumer focus on scalp health and an increasingly diverse population resulting from ongoing immigration. As hair types and care needs become more varied, brands will respond with inclusive product ranges that cater to a broader spectrum of consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Canada - Category analysis
KEY DATA FINDINGS
Value growth in hair care is driven by natural, organic and skin care ingredients
Multination players improve their leads, offering quality and affordable hair care
Pharmacies improve its share as retailers increase their hair care portfolios
Positive value growth is set to be driven by skin care ingredients and higher-quality products
Sustainability and ingredient transparency will be increasingly important in Canadian hair care
Scalp care and treatments are expected to be the focus of hair care innovations
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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