PROSPECTS AND OPPORTUNITIES
Hair care to see further expansion throughout forecast period
The Danish economy is expected to continue its upward trajectory over 2025 and the following years, supported by stable and moderate inflation, growing GDP, higher real wages and rising private consumption, as forecast by the National Bank of Denmark. Combined with improving consumer confidence, these factors will drive further expansion of hair care in 2025 and beyond.
Rising demand for natural and organic options
Demand for more natural and organic products is predicted to rise steadily, leading to new product innovations and launches that cater to these preferences. Many companies are expected to add certifications such as the Nordic Swan or allergy labels to reassure consumers that their formulations are safe and natural.
Continued decline forecast for perms and relaxants
Perms and relaxants is expected to continue declining in terms of volume sales over the forecast period, with only marginally positive value sales, as many Danish consumers - particularly younger ones - perceive these products as old-fashioned and harmful to the hair.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Denmark - Category analysis
KEY DATA FINDINGS
Hair loss treatments leads overall growth for hair care in 2024
L'Oréal Groupe leads
Hair care products form part of grocery shopping basket
Hair care to see further expansion throughout forecast period
Rising demand for natural and organic options
Continued decline forecast for perms and relaxants
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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