PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Hair care will register further constant value growth over the forecast period, though volume growth will be marginal, as continuing population decline dampens volume sales. That being said, manufacturers will continue to innovate to keep consumers engaged and to win value share in a highly competitive product area.
Increasing scrutiny of ingredients
As in 2024, there will be continuing focus on ingredients within hair care and sustained demand for offerings with natural and organic ingredients. As such, players will increasingly include plant-based ingredients and essentials oils.
Players adopt a more sustainable positioning
Along with other beauty and personal care products, hair care will also look to adopt a more environmentally-friendly positioning. For instance, more brands will offer refill options.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Bosnia and Herzegovina?
- Which are the leading brands in Bosnia and Herzegovina?
- How are products distributed in Bosnia and Herzegovina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Healthy performance for hair care in 2024
Palmolive benefits from high price-sensitivity
Healthy value growth for e-commerce
Stable growth over forecast period
Increasing scrutiny of ingredients
Players adopt a more sustainable positioning
Beauty and Personal Care in Bosnia and Herzegovina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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