PROSPECTS AND OPPORTUNITIES
Consumers to extend hair care routines to address specific concerns
Hair care in Estonia is expected to witness steady growth over the forecast period, reflecting a broader shift in how consumers, particularly younger demographics, approach hair care, increasingly treating it with the same intention and detail as skin care. Demand is rising for targeted, ingredient-led solutions that address concerns like dryness, scalp irritation, or breakage.
Scalp care to emerge as standalone category
A key behavioural shift is the rising importance of scalp care as a standalone product. More consumers are seeking scalp exfoliants, soothing treatments, and microbiome-balancing shampoos.
Science-led formulations and functional offerings to fuel innovation strategies
Hair care innovation is expected to bring more functional and science-led formulations with cleaner branding and multi-use formats. Brands will likely focus on hair health claims (strengthening, barrier repair, and hydration), using familiar skin care ingredients like ceramides or peptides.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Estonia - Category analysis
KEY DATA FINDINGS
Stable demand as consumers maintain basic hair care routines
L'Oréal Baltic SIA strengthens its key position in hair care
Supermarkets lose some ground to e-commerce and specialist retailers
Consumers to extend hair care routines to address specific concerns
Scalp care to emerge as standalone category
Science-led formulations and functional offerings to fuel innovation strategies
Beauty and Personal Care in Estonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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