PROSPECTS AND OPPORTUNITIES
Peace should lead to increased demand
Hair care is expected to see further value growth over the forecast period. Demand is set to be reinforced by the arrival of peace in the country during the forecast period.
Colourants to benefit from ongoing consumer budget consciousness
Colourants is expected to put in a good performance over the forecast period. Even after the war ends, levels of consumer budget consciousness are set to remain high in the country.
Interest in sustainability likely to grow
While consumers are displaying an increasing interest in natural products across a wide range of product areas, both within beauty and personal care and beyond, many consumers are concerned about their efficacy in certain categories including hair care. As a result, natural hair care products continue to rely on a particular group of consumers with a health and wellness focus.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Ukraine - Category analysis
KEY DATA FINDINGS
Sales recover beyond pre-war levels
L’Oréal sees continued strong performance
Health and beauty specialists’ omnichannel strategies support e-commerce growth
Peace should lead to increased demand
Colourants to benefit from ongoing consumer budget consciousness
Interest in sustainability likely to grow
Beauty and Personal Care in Ukraine - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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