PROSPECTS AND OPPORTUNITIES
Conditioners and treatments will develop further in line with the skinification trend
Sales of hair care are expected to see a slightly improved current value CAGR over the forecast period, with volume also expected to improve, albeit only marginally. Stronger past growth was driven by high prices caused by inflationary pressures, therefore, with the lower inflation seen in 2024, this is helping to stabilise prices which, in turn, bring value growth down.
Clean beauty trends set to further penetrate hair care
Clean beauty trends will also continue to impact hair care ingredients over the forecast period. Czech consumers are already seeking clearer transparency within the composition of hair care products, inclining further towards natural and organic hair care.
Online shopping set to see further growth, supported by social media platforms
The rising popularity of social media platforms, such as TikTok and Instagram, will continue to have an impact on the purchasing decisions of Czech consumers. The rise in the number of influencers, and numerous content innovations, have significantly fuelled this change in purchasing behaviour, leading to an increasing amount of money being spent on online purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in the Czech Republic - Category analysis
KEY DATA FINDINGS
Retail value slows down and volume remains flat
Henkel and L'Oréal maintain their lead places
E-commerce continues to grow its share in hair care
Conditioners and treatments will develop further in line with the skinification trend
Clean beauty trends set to further penetrate hair care
Online shopping set to see further growth, supported by social media platforms
Beauty and Personal Care in the Czech Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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