PROSPECTS AND OPPORTUNITIES
Consumers look for brands that resonate with their local needs
Local hair care brands in South Africa are thriving as they resonate well with South Africans by catering to the diversity of hair textures, cultural identities, and beauty rituals of the local population. By formulating products tailored to afro-textured and natural hair, often using indigenous ingredients like marula oil or shea butter, these niche brands address long-overlooked needs with authenticity and relevance.
Focus is on educating consumers and hairdressers who are important influencers
There is a significant amount of misinformation surrounding hair care, particularly among mature consumers and those with textured hair. Historically, limited product availability and cost constraints have led many South Africans to rely on unsuitable alternatives, such as bar soap or other harsh cleansers, which often cause more harm than good.
Scalp health is becoming an important focus among consumers
Scalp health is emerging as a critical focus within South Africa’s textured hair care segment, especially for women who wear natural styles, braids, weaves, or protective hairstyles. These hair practices, while culturally significant and stylish, can often place stress on the scalp, leading to dryness, inflammation, and conditions like traction alopecia or dandruff.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in South Africa - Category analysis
KEY DATA FINDINGS
Hair care performs well as players cater to local needs
Local and niche brands compete well with well-established players
Supermarkets remain the main channel of distribution
Consumers look for brands that resonate with their local needs
Focus is on educating consumers and hairdressers who are important influencers
Scalp health is becoming an important focus among consumers
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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