PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by complementary and professional hair care products
Sales of hair care are expected to rise in current value terms over the forecast period, with salon professional hair care set to be the most dynamic category. This growth will be driven by the continued demand for at-home, professional-quality hair care solutions.
Personalised hair care routines will drive sales over the forecast period
The trend towards personalised hair care is expected to continue shaping the market in the coming years. As consumers increasingly seek tailored solutions, brands offering customisable hair care routines will experience strong growth.
There is set to be a surge in hair care serums and treatments, inspired by facial care
Over the forecast period, hair care serums and treatment products are expected to experience significant growth, mirroring the surge seen in facial care serums. Consumers are increasingly seeking targeted, high-performance products that address specific hair concerns, such as frizz control, hair repair, and hydration.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Hungary - Category analysis
KEY DATA FINDINGS
Mass market players focus on a professional image to offer convenient at-home solutions
Henkel Magyarország retains its lead, while Procter & Gamble improves its share, offering mass market shampoo
Health and beauty specialists lead sales supported by the strong performance of private label lines
Growth is set to be driven by complementary and professional hair care products
Personalised hair care routines will drive sales over the forecast period
There is set to be a surge in hair care serums and treatments, inspired by facial care
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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