PROSPECTS AND OPPORTUNITIES
Styling agents projected to propel forecast growth
Hair care is expected to see further current value growth in the UK over the forecast period. The category is expected to maintain another year of solid value growth in 2025.
Mass brands will continue to launch SKUs with premium features
Competition across the UK’s hair care landscape is expected to intensify throughout the forecast period with brands vying for growth in a saturated space. Competition between mass and salon professional hair care is expected to continue with the former expected to experience stronger value growth owing to a stronger focus on more personalised and masstige launches.
Consolidation of retail e-commerce sales expected
Retail e-commerce is expected to consolidate its position as the leading sales channel for hair care products across the UK between 2025 and 2029. Online retailers are expected to continue to offer competitive prices, making the channel more cost-effective for users looking to repeat purchase products that they like.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in the United Kingdom - Category analysis
KEY DATA FINDINGS
Masstige helps areas such as standard shampoo to outperform their salon professional competitors
L’Oréal continues to premiumise Elvive and respond to consumer demand
Online shopping continues to consolidate its position as key shopping channel for hair care purchases
Styling agents projected to propel forecast growth
Mass brands will continue to launch SKUs with premium features
Consolidation of retail e-commerce sales expected
Beauty and Personal Care in the United Kingdom - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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