PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Hair care will register stable constant value growth over the forecast period. Value growth will be driven by segmentation, a focus on natural, effective ingredients and promotion of self-care.
Increasing focus on scalp health
As mentioned above, scalp care will become more mainstream. Products that support a healthy scalp, like pre-wash scrubs, tonics, and low-pH shampoos, will see increased visibility.
Continuing innovation to keep consumers engaged
Innovations will include solid formats, refillable packaging, and multifunctional solutions that blend cleansing with treatment, such as co-washes and shampoo masks. Ingredient transparency will also play a larger role in driving consumer choice, with claims like “dermatologically tested,” “vegan keratin,” and “microplastic-free” becoming more prominent on packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Latvia - Category analysis
KEY DATA FINDINGS
Increasing segmentation supports value sales
L'Oréal holds on to top spot
Modern grocery retailers dominate distribution
Stable growth over forecast period
Increasing focus on scalp health
Continuing innovation to keep consumers engaged
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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