PROSPECTS AND OPPORTUNITIES
Salon professional hair care set to continue to see the most dynamic growth
Hair care in Indonesia is expected to witness a solid single-digit retail value CAGR at constant 2024 prices over the forecast period, driven by evolving consumer preferences and an increasing focus on personal grooming. Improved education on hair health and the growing popularity of beauty trends are expected to contribute to a more discerning consumer base seeking targeted solutions for hair care.
Innovations to address specific hair care concerns will remain important
Innovation continued to play a pivotal role in shaping hair care in Indonesia in 2024, and this is expected to continue in the forecast period, with manufacturers focusing on developing products that address specific hair and scalp concerns. This approach caters for an increasingly discerning consumer base that seeks solutions tailored to individual needs such as hair loss, damaged hair, or dryness.
Ensuring scalp care with the addition of skin care ingredients
The integration of skin care ingredients into hair care products is becoming a prominent trend in hair care in Indonesia, and is set to continue as manufacturers aim to deliver enhanced benefits beyond basic cleansing. This shift is being driven by consumer demand for products that not only address hair issues, but also provide holistic care for the scalp and hair.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Indonesia - Category analysis
KEY DATA FINDINGS
The consumer search for halal-certified products drives growth in relevant products
Wide product range and constant innovation help extend Procter & Gamble’s lead
Convenience stores sees dynamism due to proximity, discounts, and promotions
Salon professional hair care set to continue to see the most dynamic growth
Innovations to address specific hair care concerns will remain important
Ensuring scalp care with the addition of skin care ingredients
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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