PROSPECTS AND OPPORTUNITIES
Medicated and problem-solving formulations to gain further traction
Demand for hair care in Austria is projected to remain robust over the forecast period, with value sales anticipated to see a steady rise across most subcategories. The performance of medicated shampoos, in particular, is set to remain dynamic as awareness of scalp health continues to grow.
Premium positioning will grow but mass hair care remains dominant
While the overall hair care market will remain largely driven by mass products, premium hair care is expected to maintain steady momentum over the forecast period, reflecting sustained consumer interest in high-quality, salon-grade formulations. Salon professional hair care, in particular, is forecast to contribute strongly to premium value growth, buoyed by a steady stream of new product developments.
Sustainability and skinification to shape future innovation
Innovation will continue to play a central role in the evolution of the hair care category, with two dominant themes skinification and sustainability likely to drive new product development. Skinification refers to the continued infusion of skincare-derived ingredients into hair care formulations, a trend already visible in products featuring hyaluronic acid, glycolic acid, and niacinamide.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Austria - Category analysis
KEY DATA FINDINGS
Skinification, sustainability, and science-backed claims shape consumer preferences in 2024
Henkel retains a commanding lead while dermocosmetics brands gain momentum
Health and personal care stores remain dominant as omnichannel innovation boosts e-commerce
Medicated and problem-solving formulations to gain further traction
Premium positioning will grow but mass hair care remains dominant
Sustainability and skinification to shape future innovation
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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