PROSPECTS AND OPPORTUNITIES
Salon professional hair care is set to grow, supported by promotions in salons
Sales of hair care products are set to increase over the forecast period, supported by continued market development and the expansion of modern retail into regional areas. This will enhance access to a broader range of hair care products for Georgian consumers.
Brand loyalty is anticipated to remain strong, though consumers will seek promotions
Price sensitivity is expected to continue influencing consumer behaviour in 2025 and beyond. Shoppers are likely to remain highly responsive to promotional pricing, actively seeking out deeper discounts when making purchasing decisions.
Innovation is set to focus on specialised treatments to boost value
Across the forecast period, the majority of innovations are expected to emerge within hair treatments. Georgian consumers are becoming increasingly aware of the benefits associated with a more comprehensive hair care routine, which is likely to stimulate interest in products beyond basic shampoo and conditioner.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Georgia - Category analysis
KEY DATA FINDINGS
Targeted solutions and hair care treatments drive growth in 2024
Procter & Gamble Co retains its lead through well-established, affordable brands
Convenience and the rise of online marketplaces supports sales of retail e-commerce
Salon professional hair care is set to grow, supported by promotions in salons
Brand loyalty is anticipated to remain strong, though consumers will seek promotions
Innovation is set to focus on specialised treatments to boost value
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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