PROSPECTS AND OPPORTUNITIES
Low and steady growth for hair care, due to baseline demand
Hair care is expected to see low but steady and gradually increasing growth over the forecast period. Demand for hair care products is expected to remain consistent, with no significant changes in consumer lifestyles or attitudes that would alter the usage of products like shampoo or conditioner in a meaningful way.
Opportunities for raising consumer awareness about best practices for hair care
Maintenance of the hair can sometimes go unnoticed, with consumers focussing on other products for beauty and personal care instead. As such, there is an opportunity for brands to remind consumers about the importance of using the right products to keep their hair in good health.
Personalisation and catering to specific needs to drive innovation
One of the driving forces of product development in hair care will be brands aiming to capitalise on the growing trends of personalisation when it comes to product choice. Consumers are demanding products that are more specific to their needs, rather than purchasing a general use product that may not yield optimal results.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in New Zealand - Category analysis
KEY DATA FINDINGS
Sluggish performance for hair care, with baseline demand but restricted spending
Fierce competition between the leading big names
Supermarkets remain the go-to destination for hair care products
Low and steady growth for hair care, due to baseline demand
Opportunities for raising consumer awareness about best practices for hair care
Personalisation and catering to specific needs to drive innovation
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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