PROSPECTS AND OPPORTUNITIES
Looking for products tailored to local needs
Hair care is set to see continued value growth in the United Arab Emirates over the forecast period. Premium hair care has traditionally driven growth in value sales (rather than volume), but in 2025, growing price sensitivity is shifting momentum towards the masstige segment.
Blurring the lines between health and hair care
Innovation in hair care in 2025 is increasingly blurring the lines between health and hair care. Supplements that support hair health from within, such as biotin gummies, collagen powders, and scalp-targeted probiotics, are becoming a natural extension of hair care routines.
Women’s participation in paid workforce presenting opportunities for hair care brands
In keeping with broader trends in beauty and fashion, certain hair care players are aligning their marketing and corporate social responsibility efforts with women's empowerment. As an increasing number of women enter the local paid workforce and the gender income gap narrows, brands recognise the importance of supporting women, knowing that empowerment leads to higher discretionary income, as well as more visible, public facing lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Growing interest in scalp health
Procter & Gamble retains lead, but sees further share decline
Hypermarkets and supermarkets have key role, while e-commerce grows strongly
Looking for products tailored to local needs
Blurring the lines between health and hair care
Women’s participation in paid workforce presenting opportunities for hair care brands
Beauty and Personal Care in the United Arab Emirates - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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