PROSPECTS AND OPPORTUNITIES
Holistic wellness to drive developments in hair care
Over the forecast period, hair care is likely to be influenced by the growing focus on holistic wellness, with a stronger emphasis on the connection between physical and mental health and thereby hair health. Urbanisation may lead to more stressful and sleep-deprived lifestyles, in turn leading to hair issues which require hair care solutions and more advanced formulas.
Social media platforms and influencers will play a vital role
Social media platforms like Instagram, Facebook, and TikTok are major drivers of Thailand's professional hair care market, and this trend will remain strong in the upcoming years. Influencers and beauty bloggers showcase the latest hair care products and salon treatments, boosting awareness and demand.
Hair health and problem-based hair solutions will become more prominent
Overall category progress is likely to be witnessed mainly in terms of product developments during the forecast period. Brands will continue to focus on hair nourishment through hair serums, such as Sunsilk Serum Natural Almond & Honey and L'Oréal Paris Elseve Extraordinary Oil Serum.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Thailand - Category analysis
KEY DATA FINDINGS
Premiumisation gives consumers greater choice of hair care products
Multinationals face growing competition from an increasing array of local brands
Retail e-commerce and convenience stores both gain share
Holistic wellness to drive developments in hair care
Social media platforms and influencers will play a vital role
Hair health and problem-based hair solutions will become more prominent
Beauty and Personal Care in Thailand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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