PROSPECTS AND OPPORTUNITIES
Premiumisation to fuel retail value growth in the forecast period
Hair care is projected to register strong and slowly rising retail volume and value (constant 2024 prices) growth over the forecast period. The performance of hair care is set to continue to be informed by the strength of standard shampoos and conditioners and treatments, as well as fast growth for salon professional hair care and colourants.
More unique positioning to meet increasingly sophisticated demand
A rising number of hair care products are designed for at-night hair routines. Such products are expected to be increasingly found on the shelves of retail outlets.
Players look to cater to the large Muslim population
The forecast period is also expected to witness an influx of hair care products carrying halal certification; targeting hair issues faced by Malaysia’s large Muslim population. The trend is already underway, with launches towards the end of the review period including Kundal’s new halal-certified Refreshing Anti-Dandruff Hair Care line.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Malaysia - Category analysis
KEY DATA FINDINGS
The salon-at-home experience and premiumisation add dynamism to the category
Unilever banks on clean beauty and skinification through hair care regimes
Grocery retailers offer large selections to lead distribution
Premiumisation to fuel retail value growth in the forecast period
More unique positioning to meet increasingly sophisticated demand
Players look to cater to the large Muslim population
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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