PROSPECTS AND OPPORTUNITIES
Hair care sales set for steady growth as the economy picks up
Hair care is expected to continue recording steady growth in value terms (at constant 2024 prices) over the forecast period. The category showed itself to be resilient during the economic downturn with many of these products seen to be an essential part of consumers’ personal care routines.
Ethical production in focus with conscious consumerism on the rise
The rise of conscious consumerism has resulted in more awareness from companies with regard to the sustainability and ethics of their operations. It has also created new opportunities for smaller brands and businesses to find a niche in the market which larger corporations are unable to fill.
Multifunctional hair care products set to drive innovation in hair care
In a saturated market with many established brands, it can be a challenging task to provide real innovation. Nonetheless, players will have to focus on delivering consumers additional benefits to stand out amongst the competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Australia - Category analysis
KEY DATA FINDINGS
Steady growth for hair care backed by the skinification trend
L'Oréal consolidates its leading position
Supermarkets lead sales thanks to the convenience factor
Hair care sales set for steady growth as the economy picks up
Ethical production in focus with conscious consumerism on the rise
Multifunctional hair care products set to drive innovation in hair care
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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