PROSPECTS AND OPPORTUNITIES
Rising demand for natural and functional hair care is expected to support growth
Sales of hair care are expected to rise in 2025 in current value terms and overall during the forecast period. Hair loss treatments will be the most dynamic category, with sales rising.
The development of sustainable hair care packaging is set to rise across the forecast period
Sustainability is becoming increasingly important to hair care consumers in Germany. Looking ahead, we can expect more innovations in packaging.
AI-driven solutions are set to gain ground in hair care in Germany
Personalisation is expanding in hair care and becoming more accessible for German consumers in the coming years, particularly with the integration of artificial intelligence into digital platforms, enabling consumers to address seasonal or temporary hair care needs more effectively. As hair care needs change throughout the year, consumers can better learn how to prevent and treat hair issues and shop accordingly.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Germany - Category analysis
KEY DATA FINDINGS
Standard shampoos drive sales while hair loss treatments boost growth in 2024
Henkel retains its lead in hair care while Aesop gains momentum with premium natural offerings
Health and beauty specialists lead hair care sales while variety stores and retail e-commerce gain momentum
Rising demand for natural and functional hair care is expected to support growth
The development of sustainable hair care packaging is set to rise across the forecast period
AI-driven solutions are set to gain ground in hair care in Germany
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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