Competitive Landscape
Leading Manufacturers Sustain Market Lead through Strong Brands
In 2025, the hair care landscape in Germany exhibits moderate concentration, with Henkel AG & Co KGaA maintaining the top position at a 20% retail value share. Henkel’s portfolio of strong brands such as Taft, Schwarzkopf, Gliss, and Syoss continues to command significant consumer loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Germany - Category analysis
Key Data Insights
German Consumers Target Specific Hair Care Needs
German Consumers Target Specific Hair Care Needs
Sustainability Becomes Central to Hair Care Innovation
L’Oréal Professionnel Leverages Tiktok to Boost Professional Hair Care Engagement
German Consumers to Drive Growth with Targeted Hair Care Solutions
Brands to Innovate with Packaging to Meet Eco-Conscious Consumer Demand
Ai Personalisation to Enhance Consumer Engagement and Product Effectiveness
Leading Manufacturers Sustain Market Lead through Strong Brands
Health and Beauty Specialists Lead through Expert Advice
Online Channels Reshape Purchasing Habits with Targeted Offerings and Convenience
Beauty and Personal Care in Germany - Industry Overview
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Key Data Insights
German Consumers Increase Spending on Beauty and Personal Care Amid Steady Economic Growth
Skin Care Sales Sustain Lead through Reframing of Longevity
Asian Beauty Concepts Emerge through German Brands
German Consumer Spending Growth to Support Beauty and Personal Care Expansion
Skin Care to Lead Value Sales While Dupe Culture Reshapes Market
Brands Embracing Sustainability and Personalisation to Gain Competitive Advantage
Top Companies Leverage Product Strength and Consumer Loyalty to Sustain Leadership
Health and Beauty Specialists Lead through Expertise
Retail E-Commerce Accelerates Growth, Transforming Purchasing Patterns and Competitive Landscape
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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