PROSPECTS AND OPPORTUNITIES
Hair care to see development in a premium-facing direction
Hair care is projected to see positive, if quite modest, retail volume and value (constant 2024 prices) growth over the forecast period. Swiss consumers are likely to continue to opt for hair care products offering multifunctional benefits or natural ingredients and able to deliver a strong performance, although these options come with higher price tags.
Strong price competition could weaken brand loyalty
Despite the premiumisation in the category, hair care in Switzerland is predicted to continue to see strong price promotion activity, both in-store and via online platforms. Brand owners are expected to continue to be very aggressive in terms of pricing policies to capture a wide customer base and fight against the upsurge in interest in salon professional hair care brands, especially ones sold at cut prices.
Hair care is open to innovation
New product launches are expected to continue to fit with the skinification trend, such as hair growth serums, scalp care treatment products with SPFs, and hair masks. Innovation is also anticipated in the field of products that target natural hair textures (curly and oily hair) or incorporate protective ingredients, such as lipids and shea butter, as well as thermal-protecting benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Switzerland - Category analysis
KEY DATA FINDINGS
Unit price rises and premiumisation push retail value sales
L’Oréal Suisse leads with a wide and trusted brand portfolio
Retail e-commerce makes gains but remains a small channel in hair care
Hair care to see development in a premium-facing direction
Strong price competition could weaken brand loyalty
Hair care is open to innovation
Beauty and Personal Care in Switzerland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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