PROSPECTS AND OPPORTUNITIES
Balancing premium and affordable: key to hair care success
Hair care is projected to see strong and steady growth in value terms (at constant 2024 prices) over the forecast period fuelled by the increasing focus on specialisation. This should drive sales within the premium segment, while also encouraging mass-market brands to continue launching more sophisticated products.
Sustainability concerns having a growing impact on hair care
Amidst the beauty boom and the enhanced focus on self-care and wellness there has also been a significant shift toward sustainability which is reshaping consumer purchasing behaviours in hair care. As ecological concerns grow, consumers are being increasingly drawn toward products that minimise their environmental impact.
Innovation set to drive a revival in colourants
Colourants saw a return to growth in 2024 after sales had contracted in 2023. The category is projected to see further growth over the forecast period supported by the introduction of new products with less aggressive formulas, natural ingredients, and safer options for the user’s hair and scalp.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Mexico - Category analysis
KEY DATA FINDINGS
Specialised hair care products driving growth
Frabel holds onto the lead while Sisley benefits from premium positioning
Discounters stand out with low-cost offerings but e-commerce making significant strides
Balancing premium and affordable: key to hair care success
Sustainability concerns having a growing impact on hair care
Innovation set to drive a revival in colourants
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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