PROSPECTS AND OPPORTUNITIES
Value growth is set to be supported by ongoing premiumisation and salon professional hair care
Sales of hair care products are expected to increase over the forecast period. Innovation will remain a key driver of growth, enabling sustained development amid ongoing premiumisation and rising consumer interest in niche, high value-added segments.
Retail e-commerce will support the emergence of new brands and increase competition
As consumers increasingly turn to online shopping and trust digital retailers more, e-commerce is expected to continue growing rapidly and outperform other distribution channels. This ongoing shift will allow e-commerce to capture a greater share, often at the expense of traditional brick-and-mortar operations, many of which are already transitioning towards online sales as part of their omnichannel strategies.
Innovation is set to focus on hair and scalp wellness, with stronger use of plant-based ingredients
Leading hair care manufacturers are expected to innovate by developing advanced formulations and cutting-edge technologies that create more effective and scalp-friendly products. Hair care will increasingly shift its emphasis from aesthetic benefits to a more holistic approach, placing greater importance on overall hair and scalp wellness.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Scalp health becomes a key driver of sales as salon professional hair care supports growth
L’Oréal Groupe retains its lead while Dr Kurt Wolff records a strong performance with medicated shampoos
Beauty specialists lead sales, offering a wide variety and competitive price points
Value growth is set to be supported by ongoing premiumisation and salon professional hair care
Retail e-commerce will support the emergence of new brands and increase competition
Innovation is set to focus on hair and scalp wellness, with stronger use of plant-based ingredients
Beauty and Personal Care in North Macedonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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