PROSPECTS AND OPPORTUNITIES
Rising demand for professional and quality hair care
Hair care is expected to continue recording stable growth in retail value terms over the forecast period. The growing popularity of complex hair routines, trends like hair-cycling, and rising awareness of proper hair care, will support sales growth.
More complex hair routines to support category growth
Consumer interest in hair care products, and particularly repair products, is anticipated to surge, driven by concerns over compromised hair and scalp health, hair loss, and other related issues. The heightened demand for hair care solutions underscores the importance of addressing the consumer need for effective and innovative products that promote hair health and repair.
Refills and solid shampoos lead trend towards sustainable options
As in many other categories, sustainability is anticipated to be the main area for innovation and new product development in hair care. Refills offer better value-for-money to customers while being an eco-friendlier packaging option.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Romania - Category analysis
KEY DATA FINDINGS
Rising consumption as hair routines become more complex
L'Oréal Romania SRL leads the competitive landscape
Modern grocery retailers is key channel for hair care
Rising demand for professional and quality hair care
More complex hair routines to support category growth
Refills and solid shampoos lead trend towards sustainable options
Beauty and Personal Care in Romania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!