Competitive Landscape
L’Oréal and Henkel Strengthen Positions Amid Evolving Competitive Dynamics
The hair care landscape in the Netherlands in 2025 remained moderately concentrated, with the leading companies holding a significant share of retail sales value. L’Oréal Nederland BV led with a 27% share, reflecting a slight increase from 26% in 2024, while Henkel Nederland BV followed with 19%.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in the Netherlands - Category analysis
Key Data Insights
Premiumisation and Social Media Strategies Boost Innovative Hair Care Launches
Premiumisation and Social Media Strategies Boost Innovative Hair Care Launches
Salon Professional Hair Care Leads Value While Refill Pouches Innovate Sustainable Choices
Brands to Emphasise Targeted Solutions and Multi-Step Routines
Salon Professional Hair Care to Maintain Largest Value Share with Steady Expansion
Technological Innovation and Social Media to Reshape Product Demand
L’Oréal and Henkel Strengthen Positions Amid Evolving Competitive Dynamics
Health and Beauty Specialists and Supermarkets Lead Distribution with Focused Product Appeal
Beauty and Personal Care in the Netherlands - Industry Overview
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Key Data Insights
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Informed Consumers Show a Willingness to Pay a Premium for Dermocosmetics
Brands Leverage Sustainability to Drive Consumer Engagement
Consumers and Economic Factors Fuel Steady Growth in Personal Care Spending
Hair Care to Lead Value While Fragrances Leads Growth Momentum
Sustainability to Remain Influencial in Purchasing Behaviour
Leading Companies Strengthen Lead Amid Evolving Competitive Dynamics
Health and Beauty Specialists Lead Distribution as E-Commerce Gains Steady Ground
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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