Hair Care in the Netherlands

May 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Hair Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Hair Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hair Care in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hair Care in Netherlands?
  • Which are the leading brands in Netherlands?
  • How are products distributed in Netherlands?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Hair Care in the Netherlands - Category analysis

Key Data Insights

Premiumisation and Social Media Strategies Boost Innovative Hair Care Launches
Premiumisation and Social Media Strategies Boost Innovative Hair Care Launches
Chart 1 L'oréal Elvive Fiber Booster
Salon Professional Hair Care Leads Value While Refill Pouches Innovate Sustainable Choices
Chart 2 Albert Heijn Care Range
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Brands to Emphasise Targeted Solutions and Multi-Step Routines
Salon Professional Hair Care to Maintain Largest Value Share with Steady Expansion
Technological Innovation and Social Media to Reshape Product Demand
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
L’Oréal and Henkel Strengthen Positions Amid Evolving Competitive Dynamics
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Health and Beauty Specialists and Supermarkets Lead Distribution with Focused Product Appeal
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Hair Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Hair Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025

Beauty and Personal Care in the Netherlands - Industry Overview

Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation

Key Data Insights

Chart 18 Key Industry Trends for Beauty and Personal Care
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Chart 19 Rituals Gives Wellness Advice
Informed Consumers Show a Willingness to Pay a Premium for Dermocosmetics
Chart 20 Cerave Remains Successful
Brands Leverage Sustainability to Drive Consumer Engagement
Chart 21 Marcel's Green Soap
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Consumers and Economic Factors Fuel Steady Growth in Personal Care Spending
Hair Care to Lead Value While Fragrances Leads Growth Momentum
Sustainability to Remain Influencial in Purchasing Behaviour
Chart 25 What's Next? for Beauty and Personal Care
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Lead Amid Evolving Competitive Dynamics
Chart 28 Company Shares 2025
Health and Beauty Specialists Lead Distribution as E-Commerce Gains Steady Ground
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Beauty and Personal Care
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Beauty and Personal Care
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Hair Care

  • 2-in-1 Products
  • Colourants
  • Conditioners and Treatments
  • Hair Loss Treatments
  • Perms and Relaxants
  • Salon Professional Hair Care
    • Medicated Shampoos
    • Standard Shampoos
  • Styling Agents
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hair Care research and analysis database.

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