PROSPECTS AND OPPORTUNITIES
Skinification will boost retail constant value sales
The rate of growth in retail constant value sales of hair care will accelerate during 2025 and be broadly comparable to the review period across the forecast period as a whole. Local consumers will continue to be attracted to new ingredients, scents and features.
A growing number of older consumers will embrace their grey hair
The wellness trend will continue to grow in prominance in Costa Rica, and natural products, such as bars, are expected to gain traction during the forecast period, as local consumers increasingly favour their natural hair colour. As a result, a growing number of older consumers will opt to leave their grey hair as is.
Mass brands will continue to draw inspiration from premium offerings
Keratin used to be a treatment only offered in hair salons, but it is now a fixture of mass hair care. In this vein, mass products with premium-sounding claims or ingredients are expected to proliferate during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Costa Rica - Category analysis
KEY DATA FINDINGS
Premium brands continue to recoup pandemic losses
Regular new product launches help Procter & Gamble Interamericas de Costa Rica stay on top
Supermarkets remain the leading distribution channel, but e-commerce is expanding
Skinification will boost retail constant value sales
A growing number of older consumers will embrace their grey hair
Mass brands will continue to draw inspiration from premium offerings
Beauty and Personal Care in Costa Rica - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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