Competitive Landscape
Hindustan Unilever and L’Oréal Drive Innovation as New Digital Brands Reshape Consumer Expectations
Hair care in India remained relatively concentrated at the top in 2025, with Hindustan Unilever Ltd and L’Oréal India Pvt Ltd each holding 17% value share, followed by Marico with 13%. Over the review period, the industry witnessed shifts: while Hindustan Unilever’s share rose from 16% to 17% and L’Oréal’s increased from 13% to 17%, Marico’s share declined from 16% to 13%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in India - Category analysis
Key Data Insights
Hindustan Unilever Expands Portfolio to Meet Premium Demand
Hindustan Unilever Expands Portfolio to Meet Premium Demand
K-Beauty and Digital-First Brands Transform Indian Hair Care
Inde Wild Blends Ayurvedic Heritage with Advanced Actives for Urban Consumers
Brands to Leverage Advanced Diagnostics to Drive Preventive Routines
Personalised Care Solutions Set to Expand as Ai and Diagnostics Mature
Clean Label Innovation and Mini-Packs to Unlock Trust and Inclusivity
Hindustan Unilever and L’Oréal Drive Innovation as New Digital Brands Reshape Consumer Expectations
Beauty-Led Platforms and Quick Commerce Challenge Small Local Grocers’ Strength
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!