PROSPECTS AND OPPORTUNITIES
Consumers set to adopt more complex hair care routines
Sales of hair care are projected to see steady growth in value and volume terms over the forecast period, backed by a growing willingness among consumers to invest in more than just basic shampoos. For instance, across Indian cities, many consumers are now experiencing hair and scalp issues linked not just to hair type or styling, but to environmental factors like pollution, hard water, dust, sweat, and product layering.
AI is expected to play a growing role in enabling personalised hair care routines
According to Euromonitor’s Voice of Consumer: Beauty Survey, one in four consumers in 2024 expressed a preference for hair care products suited or positioned specifically to their hair type. In line with this, Indian consumers are becoming more problem-aware and digitally savvy, with AI-led tools expected to shape how they discover and build their hair care routines.
Innovation to anchor the next growth wave in hair care
Over the forecast period, hair care in India is expected to shift decisively from cleansing-led volume growth to treatment-led value growth, with innovation playing a central role. Products such as hair masks and serums are set to be key growth drivers, as consumers increasingly invest in long-term repair and scalp health.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in India - Category analysis
KEY DATA FINDINGS
India’s hair care market benefiting from shift to more advanced routines
Unilever leads while specialist brands tap into evolving consumer needs
E-commerce boosts product discovery in non-traditional categories
Consumers set to adopt more complex hair care routines
AI is expected to play a growing role in enabling personalised hair care routines
Innovation to anchor the next growth wave in hair care
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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