Competitive Landscape
Leading Manufacturers Retain Dominance Despite Growing Fragmentation
Hair care remains moderately concentrated in Hong Kong, dominated by established multinational manufacturers such as Procter & Gamble, L'Oréal, Henkel, and Unilever. In 2025, Procter & Gamble HK Ltd held the largest retail value share at 14% in 2025, followed by L'Oréal HK Ltd at 13%, Henkel Asia-Pacific Ltd, also at 13%, and Unilever Hong Kong Ltd at 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Hong Kong, China - Category analysis
Key Data Insights
Rising Influence of Asian Solutions Drives Sustained Growth in Hair Care
Rising Influence of Asian Solutions Drives Sustained Growth in Hair Care
Shampoos Leads in Value While Salon Professional Hair Care Gains Momentum
Vitagreen and Lilyeve Showcase How Longevity and Lifestyle Innovation Can Boost Hair Care
Consumers Likely to Adopt Device-Integrated Systems to Enhance Hair Health Routines
Salon Professional Hair Care to See Growth with Innovation and Premium Positioning
Male Focus Set to Drive Innovation and Brand Loyalty
Leading Manufacturers Retain Dominance Despite Growing Fragmentation
Supermarkets and Health and Personal Care Stores Lead Offline Sales Despite Growing Online Presence
Specialist Retailers and Asian Brands Intensify Competition with Curated Offerings
Beauty and Personal Care in Hong Kong, China - Industry Overview
Premium and Mass Segments Diverge as Inbound Tourism and Asia Influence Drive Dynamics
Key Data Insights
Premium and Mass Segments Diverge as Inbound Tourism and Asia Influence Drive Dynamics
Skin Care Dominates Value Sales While Fragrances and Hair Care Show Solid Growth
Hong Kong’S Longevity-Driven Beauty Trend Reshapes Routines with Holistic Wellness
Consumers Seek Products and Experiences That Align with Their Lifestyles
Tourism Recovery and Local Spending Normalisation Set to Fuel Steady Growth
Skin Care Will Remain the Largest Category, While Fragrances Set to Grow the Fastest
Holistic Wellness and Personalised Experiences Expected to Reshape Consumer Engagement
Leading Multinationals Maintain Their Lead Amid Intensifying Fragmentation
Non-Grocery Retail Drives Offline Dominance While E-Commerce Is Important as a Complement
Experiential Retail and Expert Advice Shape Consumer Engagement and Loyalty
Country Reports Disclaimer
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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