PROSPECTS AND OPPORTUNITIES
Salon professional hair care set to remain dynamic performer
Demand for hair care in Hong Kong is set to continue rising over the forecast period, with many of these products considered essential as part of consumers’ regular hair care routines. The skinification trend has led to the development of premium hair care with advanced formulations and active ingredients.
Greater focus on scalp health
Beyond hair care, there is a growing focus on scalp health in Hong Kong, with products addressing scalp concerns such as dryness, itchiness, and dandruff gaining traction. These include hydrating shampoos and conditioners enriched with ingredients such as hyaluronic acid, ceramides, and shea butter, which aim to moisturise the scalp, and prevent dryness and flakiness.
Sustainability concerns and the rising use of natural ingredients
Over the forecast period, hair care in Hong Kong will likely see a significant focus on sustainability and natural ingredients, driven by heightened consumer awareness and evolving preferences. Local consumers will increasingly search for hair care with certifications such as organic, cruelty-free, and vegan.
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Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Hair loss treatments gains popularity in Hong Kong
Procter & Gamble consolidates leadership with wide product portfolio
Supermarkets and health and personal care stores lead distribution
Salon professional hair care set to remain dynamic performer
Greater focus on scalp health
Sustainability concerns and the rising use of natural ingredients
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
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