PROSPECTS AND OPPORTUNITIES
Upward growth trajectory amid favourable economic, social and cultural factors
Hair care in Turkey is projected to sustain a growth trajectory in retail volume and value (constant 2024 prices) sales through the forecast period. This performance is set to be fuelled by economic, demographic and cultural factors.
Growing appreciation of the potential of hair care
The category is no longer simply about cleaning and preventing damage to hair. Hair care is increasingly viewed as a form of self-care, as a way to relax and enhance mood.
Hair care-skin care hybrids to gain momentum
The lines are blurring between skin care and hair care routines. Consumers are increasingly looking for hair care products infused with ingredients typically found in skin care products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Turkey - Category analysis
KEY DATA FINDINGS
Essentiality, new product launches, more sophisticated use and economy options shape demand trends
L'Oréal increases the pressure on Unilever at the top of the rankings
Supermarkets enjoy numerous competitive advantages
Upward growth trajectory amid favourable economic, social and cultural factors
Growing appreciation of the potential of hair care
Hair care-skin care hybrids to gain momentum
Beauty and Personal Care in Turkey - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!