PROSPECTS AND OPPORTUNITIES
Hair care sales will continue to grow on back of urbanisation, health trends and e-commerce expansion
Sales of hair care products in Kenya are expected to rise in constant value terms (at 2024 prices) over the forecast period. Rapid urbanisation, particularly in cities such as Nairobi and Mombasa, is driving the expansion of a middle class with higher disposable incomes.
Expected shift away from chemical-based hair care
Salon professional hair care is expected to continue growing, driven by urbanisation and rising demand from relatively affluent urban consumers seeking high-quality products. However, chemical-based hair care is on the decline as more consumers embrace natural hair and products.
Innovation will increasingly focus on natural ingredients
Innovation in Kenya’s hair care market is set to be driven increasingly by the use of natural and organic ingredients. Brands are incorporating locally sourced resources such as avocado, coconut oil, and shea butter, valued for their nourishing and restorative properties.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hair Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hair Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hair Care in Kenya?
- Which are the leading brands in Kenya?
- How are products distributed in Kenya?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Hair Care in Kenya - Category analysis
KEY DATA FINDINGS
Hair care market continues to expand on back of urbanisation and rising spending power
Haco Tiger Brands maintains leadership amid rising competition
Supermarkets is the main channel for hair care products
Hair care sales will continue to grow on back of urbanisation, health trends and e-commerce expansion
Expected shift away from chemical-based hair care
Innovation will increasingly focus on natural ingredients
Beauty and Personal Care in Kenya - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Hair Care
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hair Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!